San Diego Chargers

Client Objective:  Provide Charger Fans with Historical Memorabilia.

San Diego Chargers Logo

The Chargers organization wanted to commemorate the team’s 40th Anniversary. Among numerous festivities, the team wanted the fans attending the opening day game to take home a souvenir that highlighted and commemorated the team’s history in the AFL and NFL.

The Solution:  An Interactive CD-ROM Given to Fans at the Stadium Entrance

Chargers CD-ROM Screen Shot - Alternate to Flash Content

An interactive CD-ROM covering the 40-year history of the Chargers' organization, including highlight video of the team’s successes, its history, and its loyal fans, as well as a review of the Chargers Hall of Fame members and the team’s representatives in the NFL Hall of Fame.

The Results:

San Diego Chargers CD-ROM

The first 40,000 happy fans received this CD-ROM upon arriving at the team’s sold out home opener versus the New Orleans Saints.